Tuesday, January 4, 2011

The best commercial I've seen in a long time...

When it comes to commercials, is there anything more annoying and repetitive than cell phone commercials? Going to a movie and getting there maybe...20 minutes before the movie starts, you are plagued with back to back to back cell phone commercials...with all of them played consecutively, they just all kind of blend together. And then when the movie pre-show starts, guess what? More cell phone commercials!

With that in mind, it was so refreshing to see this cell phone commercial by Windows 7


"It's time for a phone to save us from our phones"...what a slogan! Get the most basic shit done and out of the way with that you need from a cell phone and live your fucking lives!

This is a completely different approach to marketing a cell phone. For once, we get a commercial that's satirical; a social commentary on what cell phones have done to our lives. Instead of just using our phones for simple communication, we now live our lives around our phones. Just like the commercial, I see so many things that make me say, "Really?!"

When I see someone jaywalking and texting, completely oblivious and how dangerous his/her actions are, it is so tempting to just lightly tap the person with my car to send a signal to stop fucking around...you're jay walking across fucking Yonge street! Your twittering stupid shit like, "OMG! I'm going for Starbucks! I can't wait" can fucking wait! Cross the fucking street before you twitter stupid shit. Just like the commercial, I once saw a guy texting while peeing into a urinal...though he didn't drop his phone. That would have been funny. The final shot of the commercial with the little girl being completely neglected by her mother...what a great final shot!

It's funny that the term "crackberry" has actually been coined. Being hooked on your blackberry the way crackheads are hooked on crack...is that really healthy? Who knows, maybe there are people out there who will suck dick for an Iphone 4...and twitter about it while sucking dick? Who knows?

The point of technology is to make our lives easier, and yes cell phones have done that. Texting is easily the most brilliant abnd convenient innovation. But, it's a problem when technology completely takes over your life. When many of life's great moments and pleasures are missed out on due to twittering the fact that you're experiencing this great moment, when you're really not...because you're on your fucking phone! You're plugged into this virtual world, when you should be hungry to experience the real world.

I do understand perhaps the irony of the commercial. Who knows if this windows phone is just as addictive as a crackberry or iphone? But, most commercials are the same generic bullshit. It's nice to get a commercial like this that really makes you think.

No comments:

Post a Comment